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You are currently viewing Digital Marketing Metrics That Matter: A Beginner’s Guide.

Digital Marketing Metrics That Matter: A Beginner’s Guide.

  1. Measure the volume of traffic coming to your website.
  2. Track the percentage of website visitors who complete a desired activity, such as completing a purchase or filling out a form, using the conversion rate metric.
  3. Lead generation: Track the number of leads generated through your digital marketing efforts.
  4. Cost per lead (CPL): Calculate the cost of acquiring each lead through your digital marketing campaigns.
  5. Return on Ad Spend (ROAS): Measure the return on investment for your paid advertising campaigns.
  6. Bounce rate: Track the percentage of visitors who leave your website after only viewing one page.
  7. Time on site: Measure the average amount of time visitors spend on your website.
  8. Pages per session: Track the average number of pages viewed per session on your website.
  9. Social media engagement: Measure engagement on your social media platforms, such as likes, comments, and shares.
  10. Email open and click-through rates: Track the effectiveness of your email marketing campaigns by measuring open and click-through rates.
  11. Customer lifetime value (CLV): Calculate the value of a customer over their lifetime, taking into account repeat purchases and referrals.
  12. Net promoter score (NPS): Measure customer satisfaction and loyalty by asking customers to rate the likelihood of recommending your brand to others.

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